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Many Studio

Brand

The logo, app icon, type, colour and photography.

App icon

The M, on its own.

Red for the home screen, mint as the quieter alternative. Next to other red and lettermark icons, ours stays distinct.

Many
MEGA app icon
MEGA
Meetup app icon
Meetup
Medium app icon
Medium
Netflix app icon
Netflix
Pinterest app icon
Pinterest
YouTube app icon
YouTube
The Economist app icon
The Economist
Type

A serif, on purpose.

96% of the fintech brands we looked at speak in sans serif. ABC Otto’s soft curves bring warmth; Instrument Sans keeps body text clear.

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Sans serif, 96%Many

Same day. Same spending.

ABC Otto Medium · headlines and choices

Your answers decide where your card’s giving starts.

Instrument Sans · body and labels
Colour

Calm, with conviction.

Mint and sage bring ease and trust. Signal adds energy and a point of view, used sparingly.

Card#F4FFF4
Mint#ECFAEC
Sage#D7E8D6
Muted#4A564E
Ink#1C2620
Signal#FF2C00
Photography

Flash, grain, close crops.

Point-and-shoot hard flash and hard sun, film grain, muted sage and cream with a flash of red‑orange, cropped close and never posed.

01

Hard, direct flash

On-camera flash, deep shadows, dark falloff behind the subject. Hard sun with crisp shadows is the only other light. No soft or studio light.

Friends laughing together at night under hard flash, one in a sage Many tee holding a glassVolunteers in sage aprons packing meals into takeaway boxes and tote bags, lit by direct flash
02

Analog grain, muted colour

Fine film grain, slightly lifted blacks, true skin tones. Desaturated sage, cream and white; the only bright colour is the red‑orange “Many” on the card or a tee.

The mint Many card, member #0001, in its open box with a crisp shadow from hard sunPeople standing in a row in sage Many tees, cropped at the shoulders
03

Close and candid

Tight crops on hands, torsos and pockets. People laughing, packing, tapping to pay, never posing or looking at the camera.

Two pairs of hands passing the mint Many card, member #0001A hand tapping the Many card on a card machine
Mood board
Friends in a row seen from behind, the Many card tucked in a back pocketFour friends laughing close together in sage tops, one in a Many teeThe Many card in its open folder, wordmark pattern insideFive people in sage Many tees standing in a line against a white wall, cropped at the shouldersA sage Many tote bag over the shoulder of someone in a sage tee, under hard flash
The Many card, founding member #1000, on a sage surface in hard lightA hand holding the Many card under hard flash, a dark shadow falling across the wall behindA hand holding the Many card behind her back against cream jeansTwo people in sage tees mid-conversation, cropped to their torsos and handsA hand holding up the Many card against a sage wall
A woman in a sage shirt taking a photo with a film camera under flashClose-up of the red-orange Many wordmark on a sage teeThe Many card, member #1000, on a sage table edge in hard sunFriends in a row wearing sage Many tees and cream trousers