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Care theory

Why these choices

Every pair in onboarding is two good things. Thirteen books helped us pick them. None of them agree on everything, and that’s the point: there’s no wrong answer, only yours.

Seven principles

01Care starts with feeling.

We feel for others before we reason about them. Then we ask: would a fair stranger agree?

Smith, Barrett, Picard

02Near and far both count.

Distance changes how loud a need feels, not how much it matters.

Smith, Parfit, Rawls

03Fair from behind the curtain.

Choose as if you didn’t know which side you’d be born on.

Rawls, Ginsburg

04Today and tomorrow.

Tonight’s meal and next year’s job both matter. Breaking a cycle is slow work.

Frankl, Buqué, Parfit

05Trust is something we build together.

A charity is only real because people agree it is. Show the receipts.

Searle, Confucius, Garrett/Sander

06Dignity, not pity.

Give so people can stand on their own terms.

Ginsburg, Frankl, Garrett/Sander

07Asking is brave.

Giving and asking both take courage. We keep it gentle.

Brown, Dawkins, Confucius

Reading shelf

Feeling and meaning

Care begins inside us: in sympathy, emotion, courage and the search for meaning.

01

The Theory of Moral Sentiments

Adam Smith · 1759

We care by imagining ourselves in another’s place.

10

How Emotions Are Made

Lisa Feldman Barrett · 2017

Feelings are built, so design can shape them gently.

08

Affective Computing

Rosalind W. Picard · 1997

Technology should notice feelings and respect them.

12

Daring Greatly

Brené Brown · 2012

Vulnerability is where connection starts.

07

Man’s Search for Meaning

Viktor Frankl · 1946

Meaning comes from what we give and how we face suffering.

Fairness

Equal dignity, and rules chosen without knowing where you’ll land.

06

A Theory of Justice

John Rawls · 1971

Choose rules without knowing your place in them.

03

My Own Words

Ruth Bader Ginsburg · 2016

Equal dignity, argued patiently.

The bigger picture

Count the far-off, the future and the long run.

05

Reasons and Persons

Derek Parfit · 1984

Future people and far-off people count too.

13

The Selfish Gene

Richard Dawkins · 1976

Even “selfish” genes produce cooperation; generosity can be learned.

Built together

Trust, rituals, institutions and the patterns we pass on.

02

The Analects

Confucius · c. 5th–3rd century BCE

Care grows through relationships and small, repeated rituals.

09

The Construction of Social Reality

John Searle · 1995

Money, charities and trust exist because we agree they do.

04

Mary Elizabeth Garrett: Society and Philanthropy in the Gilded Age

Kathleen Waters Sander · 2008

A gift with conditions can change an institution.

11

Break the Cycle

Dr Mariel Buqué · 2024

Healing passes forward too.

Where they disagree

Smith vs Dawkins

Natural sympathy, or gene-level self-interest. Dawkins still argues we can rise above it.

Rawls vs Parfit

Help the worst-off first, or do the most total good, including for future people.

Frankl vs Buqué

Meaning found within suffering, or healing the systems and patterns that cause it.

That’s why there are no wrong answers.